Boosted vs. Paid Social Ads
Social media advertising is one of the most powerful ways to reach your audience, but not all ads are created equal. Two of the main categories of ads are boosted […]
Advertising on YouTube vs. YouTube TV
YouTube advertising has been a popular ad channel for many years because of its diverse audience and cost-effective ability to reach users online with video content. With the evolution of […]
The Importance of Keeping Your Business’s Google Business Profile Updated
In today’s digital world, your Google Business Profile (GBP) is often the first impression customers get of your business. It’s the storefront of your online presence—where people decide whether to […]
Reach Customers Wherever They Go with Mobile Audience Targeting
In today’s mobile-first world, reaching your audience where they spend the most time, on their phones, is essential. That’s why we are excited to launch a new product, “Mobile Audience […]
Are Social OTT/CTV Ads A Good Fit for Your Business?
In the fast-evolving world of digital marketing, video is still king. The most effective brands are taking their social media video content and extending its reach into potential customers’ homes […]
Why You Should Use Social Display Ads
New digital advertising tactics are constantly being added to the mix. With so many options, acronyms, and terms, it can be difficult to understand individual tactics and when might be […]
Social Media Best Practices for SMB’s
https://player.vimeo.com/video/1109445479 In this episode of The Digital Blueprint, we share practical tips for small businesses to grow their online presence: Choosing the right social media platforms Creating content on a […]
Picking the Right Instagram Format in 2025
A successful Instagram starts with the right stage. Reels are your loudspeaker for new audiences, carousels are your classroom, Stories are your back room where conversations happen, and single images […]
How Creative Fatigue Damages Campaigns
In the world of digital advertising, a strong strategy on the right channel can only take you so far if the messaging is bland. Creative (ad) fatigue can dilute your […]
Big Changes to Facebook Shops: What You Need to Know
As of June 2025, Meta has started rolling out major changes to Facebook and Instagram Shops. The most important update? Businesses are now being directed to use website checkout instead […]
Geofencing vs Event Targeting
Geofencing is a popular tactic that is often requested by potential clients, but in what situations does Geofencing make sense to achieve the results the client is looking for? In […]
Which Social Media Metrics Actually Matter?
Social media metrics are data points that show how well your content is performing across platforms like Facebook, Instagram, and LinkedIn. While it’s tempting to focus on likes and follower […]