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The number one request when it comes to digital marketing, regardless of tactic, is “how do we get people to find me on Google?” Much like all other forms of technology, Google is always updating their services, algorithms and requirements to evolve with changing trends. Does it seem like their flagship search engine looks different every time you open it lately? You’re not alone! Recently, Google has been testing out

As social media has evolved over the years, so have their ad capabilities. With more options than ever before for creative format and placement, social ads are a great way for brands to reach their target audience while showcasing their company’s unique brand image. All social platforms have slightly different placement options, but the three main placements are carousel ads, static ads, and video ads. Carousel Ads consist of a

Simply having a website isn’t enough to have your business truly stand out, especially in local markets. Your online presence must speak directly to your target audience. Leveraging targeted landing pages is a great way to get ahead of competition and rank higher in organic search engine results when being searched by your target audience. What Are Targeted Landing Pages? Targeted landing pages are dedicated pages on your WordPress website

Video can be a great and engaging way for customers to learn about a business and get a visual representation of the products or services offered. It can be a very powerful marketing tool with multiple options for ad placements, two of which are Programmatic Video and YouTube Advertising! Both are great options when they are used in the right context. What is Programmatic Video Advertising? Programmatic video ads show

Websites age a lot like dogs… As technology advances at such a frenetic pace, what was state-of-the-art just three years ago could very well be antiquated today. Bandwidth expansion, speed enhancement, Google’s core changes, and CMS platform technology continue to improve, and it’s necessary that your clients’ websites keep up! Their sites might look ok and perform like they want, but what’s happening ‘under the hood’? How’s the load time?

A digital marketing team brings invaluable experience and insight to your social media strategy. Rather than trying to juggle everything yourself, you can rely on experts to craft and execute a strategy that aligns with your goals. We stay on top of trends, monitor performance, and optimize your content to ensure maximum engagement. Whether it’s choosing the right platforms, scheduling posts for the best times, or crafting content that speaks

Emails are an indispensable tool for businesses to communicate with their customers, and can even be very useful in expanding your customer base. However, with the increasing volume of emails received daily, it can be challenging to ensure that your messages are reaching their intended recipients and making an impact. One strategy to enhance the effectiveness of your email campaigns is to utilize an email contact list that has been

A website is often the first point of contact for potential customers, making it essential for your business to not only attract visitors but also convert them into leads. While a strong digital marketing plan drives traffic to your site, capturing visitor data is equally critical. Many visitors may leave your site within seconds, and without proper lead capture, you could miss the opportunity to connect with them. OnSite LeadGen

Every year, new marketing strategies push the boundaries of capturing users’ attention. While native display advertising isn’t a new concept, it might still appear “new” to those exposed to it for the first time. In this blog, we’ll discuss what native display advertising is, how it works, who can benefit from it, and how to get started. What is Native Display Advertising and How Does It Work? Native display advertising

With the year coming to a close and the holidays around the corner, now is the time for businesses to finalize their marketing strategy for the holiday shopping season. But how do businesses stand out amidst the noise during this congested time of the year? A diverse and engaging marketing strategy is the best way for businesses to cut through the noise of the holidays and reach their target demographic!

Social media platforms are a great way to connect with audiences; however, they can be highly visual spaces. While graphics effectively capture audience interest, captions are equally important. Let us help you discover the best ways to create engaging social captions for your platforms. Why Captions Are Needed Social media captions are crucial for all posts, regardless of the platform. A well-written caption paired with your post’s media is key

Programmatic audio campaigns allow businesses to reach their target audience though podcasts, digital radio and streaming music services. These audio advertisements give you the ability to reach your audience multiple times while their attention is in one place. Not sure where to place them? Here are a few different audio services you can use to reach your perfect customer. Audio Services For Programmatic Audio Ads: Podcasts: Podcast platforms like Stitcher